You will find It is important to get your design right for your intended audience with a visual style that is appropriate to achieve the desired outcome and brand identity. It is also important that you choose a designer that you feel comfortable working with and can discuss the aims and intentions. It is recommended that a client has an open mind with regard to the design work, as preconceived ideas can be detrimental to the process and result in much ‘to and fro’ during a project.

The work I produce is always aimed at being multifaceted, meaning it can be applied and repurposed for many different applications such as print, brochures, leaflets, bi and tri-fold leaflets, screen, web, packaging, signage, vehicle livery, social media cover imagery etc. A design such as a logo or colour scheme for a brand identity may look perfect for a single purpose such as print packaging only to find at a later date it may not translate well on a website or vehicle livery. This can sound dramatic, but it is always a consideration I take in to account when creating a design as future intentions and possibilities do often occur.