Graphic design services cover all aspects of commercial design for print, web and digital display. This encompasses any aspect of visual design whether it is for brand identity, signage, brochures, websites or packaging to name just a few. Technology has empowered people to generate their own visual content, however without experience the visual outcomes can appear impressive to the individual that created the content but can lack the visual style for the intended purpose and expectations of the audience. It is essential to get this aspect right at the start of any project, it is easy to determine what is not right with a design but difficult to determine what is right.
You will find It is important to get your design right for your intended audience with a visual style that is appropriate to achieve the desired outcome and brand identity. It is also important that you choose a designer that you feel comfortable working with and can discuss the aims and intentions. It is recommended that a client has an open mind with regard to the design work, as preconceived ideas can be detrimental to the process and result in much ‘to and fro’ during a project.
The work I produce is always aimed at being multifaceted, meaning it can be applied and repurposed for many different applications such as print, brochures, leaflets, bi and tri-fold leaflets, screen, web, packaging, signage, vehicle livery, social media cover imagery etc. A design such as a logo or colour scheme for a brand identity may look perfect for a single purpose such as print packaging only to find at a later date it may not translate well on a website or vehicle livery. This can sound dramatic, but it is always a consideration I take in to account when creating a design as future intentions and possibilities do often occur.